How Important is Link Building?

When a search engine optimization campaign is under way, there are significant things that must be implemented to ensure high search engine ranking, one of these such things is a link building campaign. A link building campaign can be described as a ‘measure of how many quality inbound links are pointing in to a particular site’ all search engines, especially the main ones Google, Yahoo and Msn, approve this concept, using an extensive link building campaign must be placed in order for a well established placement by your internet marketing company.

Link building is exceptionally important as link popularity is the key point to dramatically increasing traffic to your website on-line. The traffic will not only be directed to your site from the linking site, but will also receive a Google Pagerank which measures the significance of your website. Google Pagerank is rated between 0 and 10, the closer the Page Rank is to 10 the stronger the website is.

When link building, you should be extremely strategic where you link to and from your site. All the websites and directories that you are linked to, should be all acknowledged on-line, they should be compatible to your companies industry and have a decent standing with most search engines.

One way inbound links are defiantly what you are wanting, links coming from one site to yours, but not being reciprocal, however this is difficult as the other website does not benefit from it linking to you. One way links are valued far more than backward links, as backward links carry far more weight. If a site is willing to link to you but not link back, then your website must be important and the search engines will calculate the importance of your website.

Link building is a crucial part of any search engine optimization campaign, with a correct and professional link building campaign you will be able to accomplish your targeted goals.