Why Is SEO Important?

    SEO is search engine optimization. Search engine optimization is extremely important for your website marketing as it is the most effective technique to be used when wanting your website to do well in search engines, if done correctly you are ensured to become search engine friendly, which means more traffic running through your website creating a better income. Where your online business appears on a search engine, especially the main ones such as Google, Yahoo and Msn, can determine its failure or success.    With search engine optimization it is a method of restructuring, getting the website to be keyword driven and focused, by doing so it is able to attain a visibility through search engine rankings. There are over 8 billion online businesses which is increasing every day, so all the aspects of your website must be properly analyzed and corrected in places to secure good search engine ranking positions.   The level of website optimization that is required can dramatically vary from one site to another; SEO consultants will analyze your website and see how much work is required on the site, the SEO consultants will usually look for the main factors and see whether your website is lacking them.  These factors are: ·         How has the site been designed? ·         Is the site in frames? ·         Has it been designed in Flash? ·         Has text been produced as graphics? ·         How many pages are there? ·         How has the navigation been created? ·         How competitive are your targeted keywords? ·         How many keywords do you wish to target? ·         How many existing inbound links does the website have?